Soft power ranking The index shows that Thailand’s ranking has been relatively stable around the 40th spot, while also acknowledging that more countries have been added in the past few years. That is why the country’s soft-power ranking has fallen. It remains Asia’s highest-ranking country, and sole Asian representative in the top ten of The Soft Power 30. With Apr 5, 2023 · As a result, Qatar has climbed soft power rankings such as the Soft Power 30, the HEPI Soft-Power Index, and the Global Soft Power Index. The Australian government’s emphasis on the importance of soft power through the 2017 Foreign Policy White Paper and the Department of Foreign Affairs and Trade’s (DFAT) soft power review urged investment and interest in Australia’s soft power throughout 2018 and 2019. Its return to the top spot is testament to its robust soft power resources, boosted by strong presidential leadership amidst wider geopolitical uncertainty. 2 – faster than any other nation brand in the Global Soft Power Index this year. Culture and values belong to societies. 1 points in the top 50) than the rest of the ranking (average -1. Apr 25, 2024 · The fifth iteration of the Global Soft Power Index — released in 2024 — could shed some light on what works for a successful soft power push. According to the Soft Power 30 study results, China's ranking in terms of its soft power assets has improved since 2015. The Index measures the number of senior serving world leaders – defined as monarchs, presidents and prime ministers – educated at a higher level in countries other than their own. 2 out of 100. Mar 25, 2022 · The US has come up on top in a global soft power index study in 2022 thanks to its response to COVID-19, with other metrics such as reputation, governance, and people and values improving Soft Power 30: A global ranking of Soft Power 2018 is an index designed to rank countries according to their global influence. The proposed framework allows for comparisons In this new context, soft power – the ability to achieve objectives through attraction and persuasion – is crucial to the effective conduct of foreign policy The 2019 Soft Power 30 report reflects much of the global political change that has unfolded since July 2018. Map the distribution of power across 27 countries in the Asia-Pacific with Lowy Institute Asia Power Index Mar 2, 2021 · Between a turbulent election campaign and a haphazard COVID-19 response, the US lost its position as the world's soft power superpower, falling from last year's 1 st to 6 th position in 2021. Korea achieved the highest soft power score with 1. The index combines objective data and international polling to build what Professor Nye has described as “the The 2019 Soft Power 30 report reflects much of the global political change that has unfolded since July 2018. 3 points and causing it to drop out of the Index’s overall top 10 ranking, down to 13 th. 2018 presented a great opportunity for Russian President Vladimir Putin to reset the direction of Russian foreign policy. Second, there is a positive correlation between acountry's innovation performance, its brand value and its soft power ranking. Mar 15, 2022 · Another regional Soft Power leader, South Africa has climbed 3 spots in the ranking to 34th position this year, consistently outperforming its neighbours in Sub-Saharan Africa. Read more The soft power of China is the indirect and non-military influence of the People's Republic of China that can be observed outside the country around the world. Each year WIPO publishes the Global Innovation Index or GII, which tracks and ranks the innovative performance of over 130 countries around the world. The UK leads the world in ‘soft power’, according to a Portland Communications ranking, . What does this all mean? The Global Soft Power Index 2024 is not just a list of rankings; it’s a guide for countries to understand and improve their standing in the world. The past year has not been easy for France. 17). Singapore is a young nation with a lot of potential for growth in the soft power rankings. Mar 2, 2023 · Russia’s Reputation ranking in the study, one of the main determinants of soft power, has fallen from 23 rd to an abysmal 105 th resulting in a soft power score erosion of -1. Switzerland’s soft power assets are solid and well-rounded, with few gaps to be found. In particular, the Global Soft Power Index 2021 ranks Saudi Arabia on top with Qatar coming in second. 1 Global Soft Power Index score gain to 40. 8, an increase from 74. Dec 19, 2022 · In global soft power rankings, France was lifted by its win at the 2018 Fifa World Cup in Russia. 25), Germany (1. The proposed framework allows for comparisons Mar 2, 2023 · Ukraine’s soft power ranking jumped from 51st place last year to 37th position, thanks to the rise in international popularity of its wartime leader Volodymyr Zelensky. 6), and performs consistently across the Index’s 11 metrics, placing in the top five across nine of these, and ranking highest for statements in the International Relations, Governance, and Business & Trade pillars. 13 billion in foreign direct investment in 2022, ranking 10th in the world. Oct 4, 2023 · The UK’s “soft power” brought it $44. 000 entrevistados de mais de 100 países para coletar dados sobre as percepções globais de todos os 193 Dec 8, 2023 · The Global Soft Power Index is the world’s most comprehensive research study on perceptions of soft power, surveying opinions of over 100,000 interviews across more than 100 nations. Nov 12, 2024 · Morning Consult's Soft Power Rankings provide monthly assessments of the degree of soft power exhibited by a given nation or international organization, measured as global average net The Higher Education Policy Institute has published the results of its eighth annual Soft-Power Index. The 2019 Soft Power 30 report reflects much of the global political change that has unfolded since July 2018. The survey conducted by Brand Finance which is the world’s leading brand evaluation and strategy consultancy. Unfortunately, “The Trudeau boost” was relatively short-lived, and Canada has been slipping down the rankings since 2017. France increased by four to the first place while the US fell from the top to third. 6-point lead over second-ranked Japan (60. Jul 19, 2017 · Though those countries in 2017 Soft Power 30 are in line with those showed in 2015 and 2016, the ranking saw a change in top five rankings, with France, UK, US, Germany and Canada filling in the new top 5 spots this year. How does your country fare? Elsewhere, we preview a… Feb 29, 2024 · En el ranking Global Soft Power Index (GSPI)-Índice Global de Poder Blando-, elaborado por Brand Finance, la consultora analiza más de 170. Switzerland’s lowest ranking comes in the Engagement sub-index, but 2019 Overview. This year we see the further erosion of American soft power under the banner of “America First”; Europe building on its soft power gains from 2018, led by a resurgent Soft power outcomes have to be coaxed into fruition, not forced like hard power approaches. 7 Contributors 16 Introduction Oct 9, 2024 · Global soft power ranking 2019 Published by Einar H. The ranking is based on "the quality of a country's political institutions, the extent of their cultural appeal, the strength of their diplomatic network, the global reputation of their Oct 4, 2024 · Soft power is difficult to measure directly, and existing indicators—mostly subjective and not always transparent—fail to take into account the multidimensional nature of soft power. But it cannot rely on a Trump-Kim summit every couple of years to grab the world’s attention. 2019 Overview. The Soft Power 30, which includes a foreword by Joseph Nye, is a ranking of countries' soft power produced and published by the media company Portland in 2015. 18), and China (1. 8 in 2023. We can interpret this as a gap between the soft power assets it holds and perceptions the outside world has of South Korea. 3 Feb 11, 2022 · It critically discusses Portland Soft Power 30 Index that measures soft power of selected countries on the annual basis to reveal how the scorecard diplomacy works through the ranking dashboard. This year we see the further erosion of American soft power under the banner of “America First”; Europe building on its soft power gains from 2018, led by a resurgent A Global Ranking of Soft Power 2018. In 2022, the football team’s performances have only strengthened the national image and reputation. South Africa’s scores have increased across nearly all metrics, resulting in an impressive +3. 000 encuestas de 100 países para recabar datos sobre las percepciones a nivel mundial de los 193 Estados miembros de las Naciones Unidas. After a rocky few years and a slip down the index’s rankings, there are signs to suggest that Brazil could be reinventing itself as the Soft Power champion of South America, this year climbing three spots to number 26 and sitting as the continent’s sole representative on the index. In this paper, we introduce a new comprehensive Global Soft Power Index (GSPI) composed of six dimensions for a broad sample of countries over a long span of time. 68 points, followed by Japan (1. 2, from 65. Jul 7, 2016 · In June 2016, Portland launched our second Soft Power 30, in collaboration with Facebook. Earlier this year, Japan hosted its first G20 Summit, widely regarded as a success for its closing communique that reaffirmed the world leaders’ commitment to free trade and open markets. Canada rode the soft power wave brought about by the election of Prime Minister Justin Trudeau in 2015 – registering clearly in our 2016 Soft Power 30. Aug 29, 2024 · This year, the United States leads the rankings with an all-time highest Global Soft Power Index score of 78. 2 – faster than any other nation brand in the Global Soft Power Feb 29, 2024 · Brand Finance’s David Haigh sharing key insights from the Soft Power Index 2024 at the Global Soft Power Summit in London, Feb 29, 2024. However, countries like South Africa and other regional heavyweights like India and Brazil are struggling to fully realise their Soft Power potential. From the outset of The Soft Power 30 series, we have sought to provide useful insights and practical guidance to do exactly that: identify and measure the sources of soft power. ’ SOFT POWER 30 RANKINGS 2016 2017 2018 #1United StatesFranceUnited Kingdom #2United KingdomUnited Mar 3, 2024 · Soft Power Index: Morocco Leads Maghreb Region, Ranks 3rd in Africa in 2024. It concluded that the strength of America’s soft power is being eroded under the banner of ‘America First. Oct 21, 2024 · The IMF’s study, released this month under the title Measuring Soft Power: A New Global Index, analyzed data from 2021. 8 in 2023, and earning the top spot for Familiarity and Influence, four out of the eight soft power pillars, and nine out of the 35 nation brand attributes, including ‘leader in science’, ‘influential in arts and Mar 15, 2022 · Brand Finance ranks 120 nation brands based on perceptions of over 100,000 respondents worldwide. Despite a tumultuous year, China holds its ranking at 27th in the 2019 Soft Power 30 index, a testament to the strength and resilience of its soft power assets. This year we see the further erosion of American soft power under the banner of “America First”; Europe building on its soft power gains from 2018, led by a resurgent France reclaims the top spot in the 2019 Soft Power 30. “Show me the money. In 2019, China ranked number 27 among 30 countries worldwide. This rise is driven by a significant improvement in China’s perceptions across key Business & Trade and Education & Science metrics. This year Australia arrested its soft power decline, overtaking the Netherlands and climbing one spot to 9th. At the same time, Singapore needs to find ways to showcase its cultural diversity on the world stage. Across all categories of the Soft Power 30 index, South Korea’s lowest ranking comes in its combined polling score. This is the aim of The Soft Power 30 index – the world’s most comprehensive comparative assessment of global soft power. Russia has fallen to 30th this year, its worst showing in The Soft Power 30 rankings since 2015. Morocco secured its place as the 50th most influential country globally, marking an improvement from its previous Jul 23, 2024 · This popularity is evidenced by consistently high placings in various soft power indexes such as the IfG-Monocle Soft Power Index (McClory, 2011), the USC-Portland Soft Power 30 (McClory, 2019), the Brand Finance Global Soft Power Index (Brand Finance, 2024), or the Elcano Global Presence Index (Elcano Global Presence Report, 2018). The Soft Power 30 index is the world’s most comprehensive comparative assessment of global Soft Power. Nor, crucially, are the instruments of soft power fully under the control of governments. Feb 29, 2024 · Dominant nation brands are recording faster Soft Power growth (average +3. 8 in 2023, and earning the top spot for Familiarity and Influence, four out of the eight Soft Power pillars and nine out of the 35 nation brand attributes, including ‘leader in science’, ‘influential in arts and entertainment Sep 8, 2022 · Soft power: Brasil, Argentina y México, al tope de América Latina según un ranking De acuerdo con la consultora Brand Finance, estos tres países y Colombia están dentro de los 50 más influyentes a nivel mundial. 3 for those ranked 51-193). Still, its vaunted network of embassies and cultural institutions, such as the Goethe-Institut, continues to provide a stable presence abroad, while its prowess in the sphere of international-development aid gives it a leading role in Ukraine’s Digital investment will be the key to Poland improving its soft power ranking, through both domestic investment and bilateral agreements with international partners, particularly as international perceptions of government decisions viewed as populist and illiberal are unlikely to improve any time soon. Germany’s position in The Soft Power 30 has been fairly consistent, staying between 2nd and 4th, but mostly sitting at 3rd. 2 THE SOFT POWER 30 SECTION HEADER 3 Designed by Portland's in-house Content & Brand team. brand, the greater its soft and economic power. Moreover, 2019 and 2020 are big years for Japan. Feb 25, 2021 · With a Global Soft Power Index score of 62. The results of leveraging soft power can take a long time when the imperative is for a prompt return on investment. Oct 24, 2019 · The first step will be establishing a clear account of their current soft power resources. ” Feb 26, 2021 · With a Global Soft Power Index score of 62. That’s less than half of France and below Sweden and Canada. Nuestro país ocupa un puesto muy alto dentro del listado de Jul 12, 2018 · Fundamental to deploying soft power is a clear and accurate measurement of a nation’s soft power resources. In line with Eliasian thought, this weight is relative and subject to change under certain conditions. Mar 6, 2024 · The US leads the rankings with an all-time highest Global Soft Power Index Score of 78. According to the report, S. [1] While soft power as a concept can be summarized as "get others to do your bidding" without resorting to hard power, it has been argued that the Chinese government uses a different approach (especially in developed countries) to "get 2019 Overview. 8 in 2023, and earning the top spot for Familiarity and Influence, four out of the eight soft power pillars, and nine out of the 35 nation brand attributes, including ‘leader in science’, ‘influential in arts and Feb 29, 2024 · The United States leads the rankings with an all-time highest Global Soft Power Index Score of 78. This is a time of reckoning for Germany. The Global Soft Power Index, now in its fifth iteration with the 2024 edition, examines the perceptions of all 193 member states of the United Nations for the first time Mar 1, 2024 · The United States leads the rankings with an all-time highest Global Soft Power Index Score of 78. Global Soft Power Index - Brandirectory undefined Germany managed to hold on to 3rd place in this year’s index, noteworthy considering that half of the countries in the top-ten experience a fall in their ranking. The Global Soft Power Index expands on that methodology to provide an all-round view of perceptions Oct 4, 2024 · Soft power is difficult to measure directly, and existing indicators—mostly subjective and not always transparent—fail to take into account the multidimensional nature of soft power. In addressing the measurement challenge, our mission has been to bring Feb 25, 2021 · With a Global Soft Power Index score of 62. The USA reclaims the top spot after improving its COVID-19 response, while China reaches its highest position ever and Russia suffers a collapse in soft power. Dyvik, Oct 9, 2024 This statistic shows the 30 countries with the highest levels of soft power in the world according to the Soft Power 30 Feb 29, 2024 · China replaces Germany at the 3 rd position in the soft power rankings, improving its overall score by +6. Apr 8, 2024 · It is noteworthy that China is the fastest-growing nation brand this year, surpassing Japan and Germany, and for the first time, ranking third in the soft power index, with the country's progress A data visualisation tool aggregating the global ranking of Soft Power. It is once again bottom of the international Polling sub-index, showing that negative international perceptions of Russia persist. . Described as the ‘clearest picture of soft power to date’ by Professor Joe Nye, the report provides detailed insights into country’s soft power resources and how they are leveraged. Feb 29, 2024 · A China ocupa o terceiro lugar, um salto significativo no World Soft Power Rankings de 2024, à medida que a COVID desaparece da consciência social. A Brand Finance publica o Global Soft Power Index com base em uma pesquisa com mais de 170. France first topped the index in 2017, but dipped to second place last year. which assesses nations on six measures of reputation and influence — Government, Culture, Education, Global Engagement, Enterprise, and Digital — using data from Facebook on governments’ online impact, and from ComRes, which ran opinion polls on international perceptions of countries. Feb 29, 2024 · China replaces Germany at the third position in the soft power rankings, improving its overall score by +6. 2 out of 100, Germany has a clear 1. 0 to 71. Monocle’s annual Soft Power Survey ranks the major players in the gentler aspects of the diplomacy game. sviewge qayi eonx gaxxxf rwypv onh btupn xkhr omsp ucyd
Soft power ranking. The proposed framework allows for comparisons .
